The BFA in Graphic Design
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Graphic Design has been evolving since its inception as a discipline of study in the 1940s. It has grown into an industry that specializes in the efficient and effective visual communication of information. Graphic designers are those best prepared to make sense of complex information and communicate messages to the intended audience in innovative ways. The Graphic Design curriculum embraces and integrates art, advertising, and communication. The Graphic Design Program at UCO has grown into the largest program between Kansas City and North Texas. It has truly become a center of excellence at UCO.

Program mission statement
The Graphic Design Program is a pre-professional career preparation program that helps students excel in:
• Developing unique, innovative, and effective solutions to design problems.
• Clearly communicating concepts and solutions.
• Understanding philosophies, theories, and terminology of design.
• Rendering, executing, and producing design.
• Presenting concepts and solutions orally and in writing.
• Developing high standards of professional practice.

Student portfolio reviews
The portfolio book of design work is how students communicate to faculty and interviewers that the student/applicant understand creative problem solving and can produce effective solutions to a variety of design problems. The Graphic Design faculty conduct reviews of student portfolios as a prerequisite to Graphic Design II. This is about the midway point in the student's design curriculum - foundation art and design courses have been completed. The faculty consider the quality and quantity of the student's work in problem solving, innovation, and production; knowledge of computer technology; and oral and written presentation skills. This assessment and review by the design faculty provides:
• academic counseling for the student,
• career counseling for the student, and
• assessment for the program.
Tuition Waivers scholarships are awarded to the most outstanding student portfolios.